News And Events

ABC - Eye on LA

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Beverly Hills Visitor's Bureau

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Top 10 Most Romantic Homes

CNBC feature on the Top 10 Most Romantic Homes:http://www.cnbc.com/id/41460410

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Luxury home sales jump 21% in California

http://articles.latimes.com/2011/feb/12/business/la-fi-luxury-home-sales-20110212

 

Luxury home sales jump 21% in California

In California, sales of luxury homes rise for the first time in five years even as overall home sales decline.

  • The 48,000-square-foot Le Belvedere in Bel-Air sold for $50 million to…
February 12, 2011|By Lauren Beale, Los Angeles Times

Even the rich love a deal.

California homes priced at $1 million or more experienced a sales boom in 2010, the first increase in five years, even as overall home sales in the state declined, a real estate information service reported. The reason: High-end home shoppers went bargain hunting as certain parts of the economy improved but luxury home prices remained depressed.

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68 Million Dollar Mansion - with Joyce Rey and Jade Mills

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JT Foxx Show Interview

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FORBES.com

The Most Expensive Celebrity Real Estate For Sale

Morgan Brennan, 01.13.11, 11:15 AM EST

From Michael Jackson's estate to Val Kilmer's ranch, these A-listers' homes are up for grabs.

Celebrities are a picky bunch when it comes to buying homes. Among the amenities they may regard as necessities: screening rooms to watch their celluloid selves, entertainment spaces to host A-list parties and elaborately equipped gyms to keep those tabloid-gracing abs rock-hard. Other must-haves are high-tech security systems and secluded locations.

“The home really should be set off the street or down a private driveway,” explains Jade Mills, a Realtor with Coldwell Banker Previews International of Beverly Hills, who regularly handles celebrity real estate deals like the late Dennis Hopper’s $6.2 million compound, which she currently shares with fellow agent Jane Gavens.

It’s no surprise then that the properties celebrities like Ricky Martin, Dr. Phil McGraw and Anjelica Huston have on the market are walled-in fortresses tucked into exclusive neighborhoods. Many are in Beverly Hills, where the average police response time to calls for assistance in a speedy three minutes.

We tapped online listing sites Realtor.com and Trulia to round up a list of the most expensive celebrity-owned real estate now for sale. We narrowed the search to Multiple Listing Service (MLS)-listed properties that currently belong to high-profile people in entertainment or that did so in the past. The result is a list of the 15 priciest properties for sale from America’s rich and famous stars.

Boston Red Sox third-baseman Adrian Beltre no longer needs his $19.8 million Bradbury, Calif., home, thanks to his team transfer. TV personality Dr. Phil has listed for $16.5 million a posh Beverly Hills home he purchased in 2002 for $7.5 million cash. McGraw has already snatched up another local home.

Some of these properties' celebrities owners have passed away. That includes Michael Jackson’s Holmby Hills French chateau-inspired home, which is now up for grabs. The home is listed for $23.5 million and includes everything the superstar could have dreamed of to keep the paparazzi at bay. Among the amenities are an in-house spa, plush home theater and an elevator. The only hitch? It’s also where the King of Pop suffered his premature, drug-induced death.

Candy Spelling, the widow of hugely successful TV producer Aaron Spelling, and mother of actress and reality star Tori, owns the most expensive celebrity residence currently on the market. It’s price: a jaw-dropping $150 million, making it one of the most expensive residences for sale anywhere.

Spelling Manor sits on 4.7 acres of lush landscaping and boasts an orangery and a 56,500-square-foot mansion filled with everything from a two-lane bowling alley, game arcade and billiard room. There’s even a professional flower-cutting hall. If you don’t want to pay cash, Spelling Manor can be yours for monthly mortgage payments of $881,961, as calculated by

It probably comes as no surprise that homes in this league can take time to sell, and some on our list have been for sale for half a year or more. “Even in good times the market for these more expensive homes is elongated. You don’t sell these right away,” says Joyce Rey, a Realtor with Coldwell Banker Previews International who has brokered sales for Nicholas Cage, Jennifer Lopez and Hugh Hefner. “It’s not as if there are 50 buyers out there looking for what you are offering.”

How do you get to tour such a home? Not during a Sunday afternoon open house, that’s for sure. Instead, the process of viewing a celebrity home as a potential buyer is an arduous one. The Coldwell Banker brokers rigorously screen those who claim to be in the market to shelter celebrities from “vanity showings.”

The high-profile owners of some of the homes on our list are struggling to drum up interest. Ricky Martin’s posh Miami mansion was listed a few years back, pulled off the market and relisted in 2010. Some celebs would rather wait than get burned in a fire-sale; others slash their asking prices. Actor Val Kilmer’s 6,000-acre Pecos River Ranch first hit the market in 2009 with a $33 million price tag. Since then it’s been chopped 44% to its current $18.5 million asking price. Kilmer has fallen up other hardships with the property; as of early January Kilmer’s failure to pay income taxes had straddled the New Mexico nature preserve with a nearly $500,000 lien.

Abbe Lane, a songstress and actress of the 1950s and '60s, has been trying to sell her Los Angeles home since 2008. Initially listed for $19.7 million, her home can now yours for $9.95 million.

While ultra-luxury real estate on average has not suffered to the same extent as the rest of the market, values have dropped 20% in places like Los Angeles, according to Rey. As with less opulent abodes, sellers can do themselves a favor by subscribing to several basic sales tenets.

“Price point is key,” emphasizes Mills. “If you can price something appropriately and it’s a desirable location, it will sell fairly quickly.”

 

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LIFETIME ACHIEVEMENT AWARD SPEECH, BHGLAAR 108th Installation Gala - Joyce Rey


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Joyce Rey's Marketing Trip to China 2010

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Joyce Rey's Marketing Trip to China 2010

Joyce Rey Coldwell Banker Previews International


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Chinese Investing & Joyce Rey: new members flock to China's bling-bling club

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Huffington Post - Stone Canyon

 

Jon Douglas' Bel-Air Estate For Sale

Huffington Post   |  Lindsay Flans First Posted: 11-29-10 11:36 AM   |   Updated: 11-29-10 12:33 PM

http://www.huffingtonpost.com/2010/11/29/jon-douglas-belair-estate_n_788828.html#s192796

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JOYCE REY - The Los Angeles Times - The View Covers of 2010

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Joyce Rey Current Listings Coldwell Banker Previews International


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Joyce Rey Sold Listings Coldwell Banker Previews International


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Luxury Lifestyles TV Joyce Rey Segment


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Forbes - First Lady of Luxury Real Estate


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Joyce Rey Chinese Press Release

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Home of the Week - 300 Stone Canyon

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Wall Street Journal Reports Nimes Rd Sale

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Chinas Purchasing Power

Chinas Purchasing Power

By Kathleen Carlin-Russell, Editor in chief

A massive population, The Great Wall, its cuisine…these are just a few of the things China is best known for around the world, and, in many circles, global luxury-home owners is being added to that list. 

China’s recent boom years have led to the creation of a new wealthy class, whose buying power has helped propel property markets in places like Hong Kong, for example. Just last week, Hong Kong’s Monetary Authority released data showing that its luxury properties are now priced at even higher levels than the peaks of 1997, the year of the Asian financial crisis. Specifically, apartments in the 1,000-square-foot range now cost 13.8 percent more than in the third quarter of 1997. Buyers from mainland China have fueled Hong Kong’s market for years, and demand continues, even as prices rise. Higher pricing in places like Hong Kong is no doubt one of the reasons such buyers have also branched out to other destinations, with London, Vancouver and Singapore ranking among the most sought-after locations for high-end homes among China’s elite, according to sources such as Colliers International and Knight Frank. About $260 million has been spent by Chinese investors on London’s newer properties from March 2009 through March 2010, according to Knight Frank; and a recent Savills report showed that 35 percent of new development sales in London involved Chinese buyers.

That trend should continue and broaden, as local policies are encouraging. China’s well-heeled residents to look beyond their country’s offerings for high-end real estate investments. For example, more than a dozen local governments in China have made moves to restrict the number of homes a family can purchase, as well as increase the down payments required for such buys. Such policies, as well as the strengthening of the yuan against other currencies, have made global luxury home purchases seem even more enticing to China’s wealthy.  

Next on the list of potential hotspots for such investors? Sunny California, say some luxury specialists, including Joyce Rey of Coldwell Banker Residential Brokerage. A veteran of the high-end market who has been in real estate for more than three decades, Rey is currently in China meeting with high-net-worth individuals to discuss some of Southern California’s top offerings. No doubt, she will offer information on two of her most well-known listings, Fleur de Lys (priced at $125 million) and Hummingbird Nest Ranch (listed for $75 million), two of the most expensive homes for sale in the United States.

http://content.uniquehomes.com/2010/11/chinas-purchasing-power/

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Interview with Chinese Radio Station for Caimeiju.com

Interview with Chinese Radio Station for Caimeiju.com

Yuanfen New Media Art Space - Invitation

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Joyce Rey in the Chinese News


Joyce Rey

美国豪宅现在是最佳投资时间


 来源:搜狐焦点网  作者:郑雯婷

2010102216:22   我来说两句(0)  

  
  贝弗利山豪宅
 


 

  Joyce Rey是美国COLDWELL BANKER国际豪宅事业部的两位执行董事之一。

 

在美国,COLDWELL BANKER科威国际不动产和21世纪不动产均是REALOGY集团的子公司。 Joyce2010年创造了美国房地产经纪人最高销售成交额,也是西洛杉矶的最高销售成交额。曾经的她是在洛杉矶中南区担任总培训教师,也担任过空姐和政治旅行与委任秘书。本次搜狐焦点也有幸请到Joyce女士来为我们介绍美国的豪宅市场和投资导向。  【主持人】:据我们所知,科威不动产在中国有114个销售点,今天我们有幸邀请到了科威国际豪宅部执行董事Joyce Rey女士参与我们的访问。这是您第一次来到上海,并参加我们的访谈。

  

  【Joyce Rey】:对,我爱中国。

  【主持人】:您能介绍一下美国房地产是怎么样的发展状况么?

  【Joyce Rey】:我们美国的房市经历了经济衰退的打击,现在房价有所下降。在我所在的洛杉矶附近没有美国其他地方下降那么严重。现在贷款利率在美国比较低,现在是比较好的购房时间。  现在是非常好的时机,尤其在贝弗利山这块地区,房价受市场波动的影响不会很大,房价比较坚挺。


本系统支持键盘方向键

http://sh.focus.cn/news/2010-10-22/1079851.html

2010-11-09

郑雯婷   Wendy  搜狐焦点上海站记者 Reporter of Sohu Focus

Tel:(86021)23081730    MSN:zwtalways@hotmail.com  E-mail:wentingzheng@sohu-inc.com

 

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Houses Dont Sell Themselves

http://videos.car.org/mediavault.html?menuID=1&flvID=7
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One Palace, Never Used - The Los Angeles Business Journal

One Palace, Never Used - The Los Angeles Business Journal

Joyce Rey October 2010 LA Times

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Haute Living 2010 Joyce Rey Power Players

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LA TIMES Bel-Air mansion fetches highest price this year for a U.S. residence

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FORBES - America's Most Expensive Mansion Sells

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Joyce Rey & Stacy Gottula on Extra

Joyce Rey & Stacy Gottula on Extra

630 Nimes "Wanna Buy A Mansion In Bel Air?"

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http://extratv.warnerbros.com/videos/

Joyce Rey & Stacy Gottula on Extra

JOYCE REY - FORBES - America's Most Expensive Homes

JOYCE REY - FORBES - America's Most Expensive Homes

http://www.forbes.com/2010/05/05/most-expensive-homes-lifestyle-real-estate-luxury-properties-amenities.html 

 Luxury
America's Most Expensive Homes
Francesca Levy, 05.05.10, 5:20 PM ET


Candy Spelling, widow of television giant Aaron, has listed the Manor, Los Angeles' largest, and arguably most opulent, house up for sale at $150 million, out-pricing every other listed home in the country. Just down the street the owner of a sprawling classical style marble mansion is asking for $125 million, making it the second most-expensive home in America.

Yet another home for sale is in the triple-digit millions, a massive but secluded $100 million Lake Tahoe ranch. You'd never know the country was in a recession based on the cost of these homes. In fact, pricing for this small group of properties is even stronger than last year's list, which was riddled with markdowns. This year's top 10 ranges in asking price from $65 million to $150 million, with an average price of $88.5 million. That's nearly $10 million higher than last year's average. A handful of incredibly expensive homes have been on the market for several years at prices that have not budged through the housing crisis.

But the cost of these estates doesn't serve as much of an economic bellwether--fluctuations of price in this stratosphere have almost no relationship to supply and demand in the broader market. At this price point, the sale of even one home can be a game changer.


To find the country's most expensive homes, we studied real estate listings and news reports,
contacted brokers of prominent luxury homes and spoke to those that follow the luxury real estate
market. We limited our list to homes on the public market--some high-priced sales are closed-door
transactions--but we included ones we could verify. Sales of land alone were also excluded. We included properties with a commercial element if they were anchored by a significant residence, like ranches, or townhouses that include retail space.

The Priciest Get Pricier


Five of the homes on our list have been added since we compiled last year's list, at prices high enough to bump two $60 million homes off. One of them is the Manor, which didn't make the list last year because its listing couldn't be verified. The Kaiser Estate, on the coast of Oahu, is on the market for $80 million and comes with landscaped grounds and some history; it originally belonged to the industrialist Henry J. Kaiser. The other newcomers are a $75 million California estate outside of Palm Springs that features a world-class golf course, a stately grey historic mansion on Manhattan's Madison Avenue for $72 million, and a sprawling estate in Bridgehampton, N.Y., with waterfront views and acres of rolling farmland. It is at the low end of our list, at $68 million.

Movement at the highest end of the market

Two of last year's homes have been sold--no small feat in a down economy. But neither commanded anything near their sky-high asking prices. The massive Bel Air mansion Le Belvedere, which went on the market in early 2009, was quickly reduced from $85 million to $72 million. The discount worked: It is currently in the escrow stage of a sale for an undisclosed
price. The sellers of Colorado's Bootjack Ranch, a rambling property replete with natural beauty, were sensitive to a changing market. The home was once listed for $88 million, but in 2008, $20 million was shaved off the price to lure buyers. Last week Bootjack was sold for $47 million. In spite of a 47% price cut, $47 million hardly smells like defeat to Bootjack's broker Bill
Fandel, of Peaks Real Estate Sotheby's International Realty, who echoes luxury brokers that have newfound hope for the market. “News of its sale may stimulate additional activity among the nation's top-tier properties,” says Fandel.

One example: the $75 million Portabello Estate, in Newport Beach, Calif., which was pulled from the market late last year. The McMonigle Group realtors are negotiating with the owners to re-market the home, and interested buyers are welcome to tour it.

Several of last year's most expensive properties are still for sale. This is because it often takes far longer than a conventional listing for trophy homes to find a buyer, since the universe of people with the assets to purchase them is so small. It's worth noting that those four homes, the $125 million Fleur de Lys, $100 million Tranquility estate, $75 million former Julius Forstmann home on Manhattan's Upper East Side, and $65 million Robert Taylor ranch in Brentwood, Calif., have held firm on price since their appearance on last year's list, suggesting buoyed seller confidence. What's missing from this list are the luxury auctions, dramatic price reductions and fire sale prices that became de rigueur
among multimillion-dollar homes in the past year. The owners of these homes seem to have the patience, and the means, to wait for the right buyer.

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CB Leads the Charts:

According to Alexa – the Nielsen of the web – ColdwellBanker.com out ranks Keller Williams, Prudential Prime Properties, Sotheby’s Homes and Christies Great Estates in popularity on the web.
And Coldwell Banker Previews.com is the most popular national RE site solely dedicated to luxury properties.
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Annual UNICEF Meeting Videos

Below are links to two powerful and compelling videos that were shown at the Annual UNICEF Meeting last week.  Please watch:

Year in review 2009-2010 http://vimeo.com/11471836

Haiti 2010 http://vimeo.com/11474405 

Password for both videos: unicef

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Haute Living - 100 Most Influential People in LA

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NBC OPEN HOUSE - 636 Tuallitan Airing this Sunday, 12/6 @ 7 AM

Click Below to view the fabulous property on NBC "Open House":

636 TUALLITAN RD BRENTWOOD CA 90049


filter


Amazing new gated estate on approximately ½ an acre of sunny lawns, streams & natural Redwood Forest. Built with the finest quality. Dramatic spaces connect the indoors to the outdoors with floor to ceiling windows. Total of 6 bedrooms, 5.5 baths, including 2 master suites w/ room size closets, bathrooms w/ heated floors, gardens and terraces. Library, media room, large open gourmet kitchen / family room and wine cellar. Fabulous outdoor entertaining areas w/kitchen, theatre, state of the art spa, streams waterfalls and rain forest. An incredible home in the most amazing setting. Permitted pool can be built immediately. Close proximity to Brentwood shops and restaurants.

www.brentwoodforest2009.com

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Tips for the Spring Selling Season

Tips for the Spring Selling Season

World's Priciest Cities To Own A Home

World's Priciest Cities To Own A Home

With Amenities to Rival the Ritz - 630 Nimes Rd

With Amenities to Rival the Ritz - 630 Nimes Rd

L.A. Developer Hadid Offers $85 Million Home

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Homes & Estates 2009 - Le Belvedere

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Luxury Real Estate Unique Homes Real Estate Market Update

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Wall Street Journal 2008 Top Real Estate Teams

Wall Street Journal 2008 Top Real Estate Teams

Los Angeles Business Journal - Award Winner

Los Angeles Business Journal - Award Winner

American Cancer Society Garden Gala Event Celebrating her Award with Famed Chef Wolfgang Puck

joyce_rey__wolfgang_puck_sm_web_314

American Cancer Society Garden Gala Event Celebrating her Award with Famed Chef Wolfgang Puck

American Cancer Society Garden Gala Event Honored Top Realtor Joyce Rey and Activist Nancy Daly-Riordan, Welcomed LA Mayor Antonio Villaraigosa

American Cancer Society Garden Gala Event Honored Top Realtor Joyce Rey and Activist Nancy Daly-Riordan, Welcomed LA Mayor Antonio Villaraigosa

Joyce Rey (Queen of California)

Joyce Rey (Queen of California) -- Haute Living 2008
Joyce Rey (Queen Of California)

California Spirit Invitation

California Spirit Invitation

Billionaire 500 Magazine

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Enclave

Like the famed erroneous report of Mark Twain’s death, accounts of the demise of the real estate market in Southern California might be labeled as greatly exaggerated.

The luxury market in West LA continues to produce noteworthy sales, particularly at the ultra-high end. Through early May, there were nine closed sales of more than $20 million for 2007 alone; in 2006 there were 11 sales for the entire year.  In addition, there is s a pending sale in excess of $20 million and extensive activity in the highest price ranges.

Among the recent Beverly Hills homebuyers to top the barrier were actor Tom Cruise and international soccer star David Beckham and his former Spice Girls wife, Victoria. Posh knows posh.

In Los Angeles County, the median home sales price increased 2.7 percent in April from March, and was up 5.5 percent over April 2006. The average sales price in Beverly Hills during the final quarter of 2006 was $1.86 million, a hike of 3 percent from the previous year.

This is not a surprise as Beverly Hills, with its reputation for affluence, neighborhood charm, safety and top-notch schools, traditionally is one of the world’s premier luxury markets. The city’s famed 90210 ZIP code routinely ranks among the highest annually in median sales prices, according to Forbes magazine.

“The market on the high end is extremely active,” says Joyce Rey, the executive director of Coldwell Banker Previews in Beverly Hills. “Sales have just been staggering. Beverly Hills is such a beautiful city and offers so many amenities from fine shopping and dining to first-class schools and top of the line police and fire departments that people are constantly drawn here. I think that always will be the case.”

Another indication of the market’s strength is the willingness of developers and investors to spend money on projects in Beverly Hills. In April, for example, a British developer paid $500 million for a former department store in Beverly Hills with the intentions of tearing it down and erecting a complex featuring 252 multi-million-dollar condominiums, designed by Richard Meyer. It was one of the largest property sales in Southern California history. At least nine more condo or hotel/condo projects are in the works, including a proposal for a new Waldorf Astoria Hotel and the Montage Hotel, which is under construction.

“There is a world-wide audience for these new projects,” says Rey, a longtime resident of Beverly Hills who has been part of transactions involving some of the city’s most well-known properties, such as Pickfair and Greenacres. “Westside real estate is undervalued when compared to every other major city in the world. Our real estate is an extremely attractive investment, especially for foreign investors.” Read more »

Los Angeles Times

Los Angeles Times

Front page, Saturday, July 7, 2007

No housing slump for super-rich

Sales and prices have never been better in the Platinum Triangle

By Annette Haddad, Times Staff Writer

Joyce Rey stands in the soaring marble entryway of a palatial Bel-Air estate, ticking off its selling points.

Master suites? There are five of them, along with three living rooms, a gymnasium and a library. The dining chamber is “embassy-size,” and the pool and gurgling fountains are on par with those at the finest hotels.

“There are six bedrooms under the tennis courts, and nine more above the 10-car garage,” Rey tells a cluster of fellow sales agents scouting the place on behalf of clients. “And don’t forget to see the kitchen downstairs. It’s a commercial kitchen, and big enough to feed an army.”

At $40 million, it’s not for everyone. Yet Rey knows business has never been better in what’s known as the Platinum Triangle of Beverly Hills, Bel-Air and Holmby Hills.

Soccer star David Beckham, Amazon.com founder and Chief Executive Jeff Bezos and actor Tom Cruise all bought here this spring, paying $22million to $35 million for their own grand estates. “Homes like this will always have buyers because this is where the rich want to live,” says Rey, a trim platinum blond who looks at home amid the elegant surroundings in her sleek designer suit and peep-toe heels.

When Rey started selling real estate in the area three decades ago, it was known merely as the Golden Triangle.

Maybe it’s time for another  upgrade.  While much of the nation —  and the region — suffers through  a real estate slump, sales in the  Platinum Triangle are stronger  than ever.

In the first four months of the  year, 23 estates selling for at least  $10million closed escrow in the  area, according to records kept  by local real estate agents, up  from 10 last year.  By contrast, home sales in  Los Angeles County fell 19.1%  through May, according to research  firm DataQuick Information  Systems.

Property values in the Platinum  Triangle area are also outpacing  the county overall, climbing  9% from Jan. 1 through  May 30, compared with a 3.9%  rise countywide. Indeed, the continued  strength at the high end  of the market has helped mask  flat or declining prices elsewhere,  such as in the Antelope  Valley.

Super-rich get richer

Before the recent cooling  trend, of course, most Southern  California homeowners saw their  properties escalate sharply in  value. Still, the numbers sound a  bit more dramatic at the upper  registers.

“Twenty million dollars is the  new $10 [million],” says Cecelia  Kennelly-Waeschle, a Beverly  Hills sales agent who tallies “the  list,” the unofficial log of the  Westside’s high-end sales.  Real estate experts say sales  are being fueled by several factors,  including the growing ranks  of the wealthy.

The richest 5% of the nation’s  population saw its average  household wealth soar 40% (adjusted  for inflation) from 1990 to  2005, according to census data.  That contrasts with a 7.3% increase  for middle-income families.  The super-rich are also getting  super-richer: In 2000, 274  Americans on the Forbes 400 list  had a net worth of at least $1 billion.  By 2006, all 400 on the list  had at least that much.  Rick Goodwin, who keeps  tabs on the nation’s luxe estates  as the publisher of Ultimate  Homes magazine, says the U.S. is  going through another Gilded  Age.

“The wealthy are growing exponentially  compared to the rest  of us and they’ve got the money  to really fulfill their fantasies,”  Goodwin says. “One way they do  that is by buying trophy properties.”  And few places in the world  tout as many real estate crown  jewels as Beverly Hills, Bel-Air  and Holmby Hills, which typically  offer lush, pastoral grounds  and sweeping city or ocean  views.

“It’s one of the last best places  to own,” says Jeff Hyland, a Beverly  Hills real estate broker who  chauffeurs his clients in a smokegray  Bentley.

As the film and entertainment  capital, Los Angeles also  has the advantage of being an  international destination. And  thanks to a weak dollar, it’s a  relative bargain to wealthy foreign  buyers.

$9.9-million fixer-upper

On a recent Tuesday, Hyland  spent his day greeting fellow  sales agents at an open house at  the top of Hillcrest Road in the  heart of the most sought-after  ZIP Code — Beverly Hills 90210.  With floor-to-ceiling windows  overlooking the city and the  Hollywood Hills, the mid-century  modern is owned by the  family of the late Nathan  Shapell, the Los Angeles developer  who created Porter Ranch.  Sitting on a one-acre lot, the  house has a list price of $9.9 million.  For that bargain price, it’s a  fixer-upper.

“We’re looking for a buyer who  is willing to spend around $2 million  restoring it,” Hyland says.  The Platinum Triangle wasn’t  always on fire. During Southern  California’s real estate downturn  in the 1990s, Beverly Hills was  among the first neighborhoods  to slump. From 1989 to 1993  prices declined 40%.  “The last time, the high end  was leading the charge on the  way down,” says G.U. Krueger,  who in the 1990s was the chief  economist for the California  Assn. of Realtors. “Now things  are totally different.”  Krueger notes that the 1990s  drop was triggered by job losses  amid a broad economic downturn.  The current housing malaise  is largely driven by an affordability  crunch at the lower  end of the market, he says, as  adjustable-rate loans ratchet  higher and lenders tighten  standards to counter rising defaults  on mortgages.

Demand high, supply low

Such problems seem remote  in L.A.’s ritziest neighborhoods,  where agents say demand usually  trumps supply.

“It’s like floor seats at the  Lakers games — there are only  so many courtside seats available,”  says broker Stephen Shapiro,  co-owner of Beverly Hillsbased  Westside Estate Agency,  which almost exclusively sells  multimillion-dollar properties.  It wasn’t that long ago that a  million bucks bought a true estate  in the Platinum Triangle.

One of the first sales topping  $1 million was Hugh Hefner’s  1971 purchase in Holmby Hills of  what would become known as  the Playboy Mansion.  It was about then that Rey  began her career in real estate,  with an eye on selling only highend  homes. At the time she was  the wife of the TV actor Alejandro  Rey and living in Beverly  Hills. Building her client list was  made easier by the fact that she  was already traveling in Hollywood’s  elite circles.

Since then she has filled her  resume with a catalog of recordbreaking  landmark sales in the  Platinum Triangle, putting her  in the top 1% of all U.S. real estate  agents in sales by dollar volume.  In 1978, Rey became the first  agent to sell a $4-million house in  the Platinum Triangle, which  happened to be double the highest  price ever paid for a Los Angeles  home.

The following year, she won  the listing for Pickfair, the 42-  room mansion owned by early  film stars Douglas Fairbanks  and Mary Pickford that had  never been on the market before.  It was bought by Jerry Buss in  1980 for $5.4 million. In 2001, Rey closed a $29-million  sale in Beverly Hills, at the  time the highest price paid in a  decade.

Potential record-breaker

Now Rey is on the verge of her  biggest deal. In April she and another  agent landed the mother of  all Platinum Triangle real estate  listings — a five-acre Bel-Air estate  known as Fleur de Lys built  by Metro Networks founder David  Saperstein and his then-wife  Suzanne in the 1990s. Asking  price: $125 million.  “There just hasn’t been anything  on the market like this before  now,” Rey says.  The mansion, modeled after  France’s Versailles palace, has  45,000 square feet of living space.  Features include a ballroom  adorned with ceiling frescoes, a  library stocked with prized firstedition  books and an indoor jogging  track.

In the last two months, there  have been more than a dozen  showings, and the only ones allowed  in for a tour are those who  can prove they can afford it. In  other words, billionaires.  If the property sells for anywhere  near its asking price, it  would break the record for the  most expensive residential sale  recorded in the United States.  The record currently belongs to  another Platinum Triangle address,  a Bel-Air estate purchased  by telecom mogul Gary Winnick  in 2001 for $94 million, according  to public records.

Given the strength of the  high-end market, breaking another  record seems within reach.  “I’m counting on it,” Rey says.

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