I am thrilled that my listings in the fabulous Marisol development are on the cover of this very special launch issue!
A message from Jeff Culbertson, President of Coldwell Banker Residential Brokerage’s Greater Southern California Companies and Executive Vice-President of the NRT Southwest Region:
Coldwell Banker Launches View Magazine In China.
Over the last decade, those of us at Coldwell Banker have watched closely as the luxury market has shifted from local to global. This fundamental shift has manifested itself in numerous ways in Southern California—the epicenter of the luxury housing market, but one of the most dynamic shifts has recently come from China. Motivated by the rising power of the yuan and China’s restrictions on property purchases, Chinese buyers are now the second-largest international buyers of homes in the United States. They continue to make headlines on the Westside of Los Angeles especially, illustrated most recently by a young Chinese couple who reportedly purchased a French-style mansion in Beverly Hills for a $34.5 million, co-listed by Coldwell Banker Previews specialist, Jade Mills. In order to reach this important and ever-growing audience in China, Coldwell Banker has boldly launched The Wall Street Journal Asia edition of View.
“View is the fi rst real estate magazine in the Southwest to be placed in The Wall Street Journal Asia, the leader in global business news for Asia,” said Joseph Mack, real estate advertising account executive for The Wall Street Journal. “We are proud to align with such a strong global real estate brand as Coldwell Banker. We believe View will be an important real estate resource for our readers.”
Voted Asia’s “Most Important Business Reading” among all international dailies in every Business Elite: Asia readership survey (formerly ABRS) since the survey’s inception in 1985, The Wall Street Journal Asia now gives Coldwell Banker the power to reach the most accomplished business leaders in Asia. Distributed in Beijing and Singapore, View will be read by those who have an average yearly income of $334,000 and an average household net worth of $2,733,000. This special edition of View, features premier Coldwell Banker properties for sale in fi ve different geographic regions throughout the Southwest: Greater Los Angeles, Orange County, San Diego, Desert and Arizona.
Our marketing presence in Asia reinforces Coldwell Banker’s strength and reach as a global brand—an accomplishment that no other real estate company has matched to this day. It’s a testament to our 105 years of real estate experience, our dedication to evolving with the global marketplace and our willingness to invest the resources to reach that rare niche of affl uent buyers today who are just as likely to come from across the Pacifi c Ocean as from across the street.
If you want to learn more about how your home can be featured in the China edition of View, contact a Coldwell Banker office near you or call 1-800-500-4053.
Questions or comments? Jeff can be reached at firstname.lastname@example.org
• Coldwell Banker unveils The Wall Street Journal Asia edition of View
• View is the fi rst Southwestern real estate magazine to be placed in The Wall Street Journal Asia
• Marketing presence in Asia reinforces Coldwell Banker’s strength as a global brand