Mason Morse Real Estate Joins Coldwell Banker System

Bob-Starodoj-CEO-Mason-Morse Joyce Rey is the leader in Beverly Hills Luxury Real Estate

(Pictured left: Bob Starodoj, CEO Mason Morse)

Merger With Coldwell Banker The Aspen Brokers Creates One of Region’s Largest Real Estate Firms

(ASPEN, CO, November 1, 2011) – Mason Morse Real Estate, an independent firm since 1961, today announced its affiliation with the Coldwell Banker system. In addition, Coldwell Banker The Aspen Brokers will merge into Coldwell Banker Mason Morse to create the one of largest real estate firm in Aspen and the Roaring Fork Valley. The announcement was made today at the Aspen Meadows with Coldwell Banker Real Estate president and chief operating officer Budge Huskey in attendance.

The combined Coldwell Banker Mason Morse now has more than 60 sales associates who completed in excess of $440 million in combined 2010 sales volume. Mason Morse’s Bob Starodoj will remain as owner/chief executive officer of Coldwell Banker Mason Morse while Jane Moy, who previously led Coldwell Banker The Aspen Brokers, will return to her roots as one of the region’s top real estate agents.

“For 50 years we have maintained our independence, yet we realized that affiliation with Coldwell Banker was an important step in our growth strategy,” Starodoj said. “Through the Coldwell Banker Previews International marketing program, we now have a unique opportunity to work with sales professionals in some of the most affluent markets in the nation and the world, which is critically important to us as Aspen and the Roaring Fork Valley continue to gain in stature internationally.

“We have long admired the Coldwell Banker brand and have marveled at how a 105-year “young” brand continues to set the bar so high in our industry when it comes to innovation,” Starodoj continued. “Coldwell Banker has been on the forefront of bringing video into the real estate mainstream with its On Location channel, based on its partnership with Google and YouTube. The brand also has a relationship with Apple and was the first brand in our industry to have an iPad app and to utilize the iAd advertising mechanism.”

“This is a very exciting day for me and our agents as we retain our affiliation with the great Coldwell Banker brand and also join with Bob and his outstanding Mason Morse team,” Moy said. “Our current and future clients will benefit greatly from our already strong local presence, along with the agent training, marketing, amazing brand recognition that Coldwell Banker provides.”

Coldwell Banker Mason Morse has five offices in Aspen, Carbondale, Glenwood Springs and Redstone.