Jeff Culbertson, President of Coldwell Banker Residential Brokerage’s Los Angeles Company and Executive Vice President of NRT’s Southwest Region:
For the last 105 years, Coldwell Banker has led the real estate industry with a fierce commitment to honesty, integrity and ethics. Today, Coldwell Banker’s commitment to these values have not only manifested in a record number of sales, but have resulted in Realogy, Coldwell Banker’s parent company, being recognized among the 2013 World’s Most Ethical Companies by The Ethisphere® Institute, the leading international business ethics think-tank.
Recently announced, this honor means a lot to us at Coldwell Banker, but it should mean a lot to our clients too. When faced with one of the most important financial decisions of their lifetime, homebuyers and sellers need to know that their real estate agent is not only looking out for their best interests, but that their brokerage firm holds them accountable and maintains upright business practices. After more than 32 years in the real estate business, I can tell you that Coldwell Banker Residential Brokerage in Greater Los Angeles has truly raised the bar for ethical standards within the industry. We have made a tradition out of hiring only the most professional, talented ethical real estate agents in the business. Our executive leadership, which offers an unprecedented amount of real estate experience, also help mentor and support our local branch leadership from the top, down. Our broad-based training seminars (ranked in the annual Training Top 125 by Training magazine for four consecutive years) focus on educating our sales associates with the most up-to-date, technological and ethical practices in the business. We also give back to our local communities on a regular basis throughout the Los Angeles, Ventura and Santa Barbara areas through our Coldwell Banker Community Foundation. These examples show our commitment to being an ethical company that is focused on making a positive impact in our clients’ and neighbors’ lives.
When it comes to choosing a real estate agent, sellers and buyers frequently hold trustworthiness and reputation as the most important factors in their decision. Coldwell Banker holds these qualities just as highly as our clients do. It’s a promise our company’s founders made more than a century ago, and it’s one we intend to keep today.