The Broad Museum

broad-museumI cannot wait for this museum to open! The new contemporary art museum is scheduled to open in downtown Los Angeles next year and admission will be free! What a wonderful way to encourage a variety of people to view all of the incredible artwork.

As construction continues on the downtown Los Angeles museum Eli Broad and his wife, Edythe, have dubbed the Broad, the couple were due to give a look inside in a “hard-hat tour” Tuesday for news media and invited guests. And they had some news.

When the contemporary art museum opens late next year, admission will be free.

Besides stocking the museum with their nearly 2,000-piece collection of art from the 1950s to the present at the museum, the Broads are providing at least $395 million to build and endow it.

The Times had a preliminary look at the Grand Avenue building Monday, guided by Joanne Heyler, the longtime director and chief curator of the Broad Art Foundation, whose new title is founding director of the Broad.

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Heyler said that general admission to the permanent collection will be free, although fees will sometimes be charged for admission to galleries featuring special temporary exhibitions.Those prices haven’t been determined.

She said the Broad will be open at least five days a week.
Construction of the Broad began in 2012 and has produced no surprises, according to Heyler and Kevin Rice, senior associate of Diller, Scofidio + Renfo, the New York City architecture firm that designed the museum.

The projected cost has risen from $130 million when the design was announced in January 2011 to $140 million — an increase Heyler said was manageable.

An additional $55 million is being spent on a 366-space below-ground parking garage and an outdoor plaza south of the museum that will involve laying a paved platform over Kosciuszko Way, which runs past the museum at a lower level. The platform will become the equivalent of a huge, dirt-filled planter that will allow for landscaping features, Rice said.

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The museum doesn’t figure to be changed much from its original design when it’s unveiled next year — although because the architects have dubbed its honeycomb-like, white-concrete exterior curtain “the veil,” that might not be quite the right term.

The most important difference, Heyler said, has been placing its large, cylindrical passenger elevator near the middle of the museum instead of off in a corner. That means visitors will debark in more or less the same area whether they climb the stairs, take the escalator or the elevator to the 35,000 square foot exhibition hall on the third floor.

There, the ceiling, 23-feet high, has no support columns to diminish the impression of being in a single, vast room. Temporary walls can be installed to divide the space, but they won’t reach to the ceiling.

The ceiling is honeycombed with 318 rectangular indentations, each with an aperture that lets light stream in from the north.

Heyler said the aim is to capture light that’s bright enough to show artworks to their best advantage but not so bright as to damage them or mar the viewing experience with glare.

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As daylight fades, sensors will cue adjustable track lighting near the ceiling to automatically compensate and maintain the desired brightness. The light apertures can be blocked off above areas featuring photographs and other particularly light-sensitive works.

On the ground floor, visitors will arrive through a glassed-in front to an enclosed lobby that stands outside the building’s core, but below its cantilevered upper floors. The core, dubbed “the vault” by the architects because it encloses the galleries and enough storage space for virtually the entire collection, curves to the ground in an effect evoking giant mushrooms or a hobbit’s house from J.R.R. Tolkien.

Moving straight ahead, museum-goers will come to the 15,000 square-foot ground-floor gallery. With a ceiling 18 feet high, it can also be walled off into separate areas that allow for smaller special exhibitions.

The other option is ascending directly to the third floor, reserved for longer-lasting displays of collection highlights.