Joyce began her award-winning career in 1973 and organized the original and legendary Rodeo Realty in 1979 while bringing a wide range of experience to her profession. She was a master training teacher in South Central Los Angeles, a flight attendant and a political travel and appointment secretary.
Born in Hollywood, Joyce graduated with honors from the University of Southern California with a masters degree in business. She has been quoted in many leading publications, and has made many television appearances as a result of her expertise. Widely acclaimed for her superb communication skills, she taught business law, spoke at UCLA, the National Association of Realtors, Women's National Congress, YPO Graduate Forum, and the Governor's Conference for Women.
A tremendous asset to her community as well as to the real estate industry, Joyce is involved in a number of charitable organizations. She volunteers for L.A. Alive, Los Angeles Library Foundation, St. Joseph's Center for Homeless, Coldwell Banker Foundation Board and the International Day of a Child. She also serves on the Advisory Board of the Venice Family Clinic, Board for the US Fund for UNICEF and the Music Center's Blue Ribbon Board of Directors. Joyce was invited to become a member of the International Women's Forum, an organization of woman who are selected based upon their professional achievements and philanthropic endeavors.